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Tuesday, 19 January 2010 02:09

Search Engine Optimization

Between 85% to 90% of all web site traffic comes from the search engines and directories. Use of those handy-dandy submission services will submit your site to 980 search engines for a mere $19.95, but they won't take care of this traffic. Just because your site is listed in the search engines doesn't mean that your customers can find it. Only those "search engine optimization and positioning strategies" that are designed to give engines what they want and how they need it will allow the search engine to find and index your site among your competitors and other sites related to your category.

Search engine optimization and positioning is challenging at best. It's not a simple matter of adding a few tags that contain your important keywords. It's an art and a science, its applying creative techniques to an in-depth study of the search engines and directories. BombDazzle is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your S.E.O. outsourcing needs thoroughly and professionally.

Search Engine Optimization Tasks

  • Benchmark current traffic and search engine positioning - Analyze current traffic trends through log analysis software. If not feasible, the web site will have to install any industry standard server log analyzing software.

  • Create Baseline Search engine visibility index - Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines.

  • Collection of new Keywords & Analysis - Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines.

  • Create versions of Meta tags and keywords for different search engines - Create site-wide Meta tags according to requirement and specifications of different search engines and directories.

  • Optimize the pages for search engines (Site Re-engineering) - Site re engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.

  • Implement new content and meta tags - New keyword rich content and Tags have to be implemented.

  • Submission Cycle - Methodical hand submission to 120 search engines and directories adhering to their submission cycles.

S.E.O. packages cost $85 per page of content up to 15 pages & $70 per page beyond the first 15 pages.

 


 

Cost Per Click / Managed Campaigns

Why is paid search marketing one of the fastest growing and most cost-effective forms of advertising? It's all in the numbers. Pay per click (PPC) management lets you reach customers that are actively searching for your products/services and provides quantified results in real time.

BombDazzle does not just set your campaign and forget it. Using in-house and third-party software, our knowledgeable account managers develop comprehensive campaigns for you. Each CPC campaign begins with the basics—web analytics implementation; extensive keyword build; relevant distribution channels and content marketing networks; ad copy composition; and landing page selection. After launch, we continually evaluate performance to refine and improve the campaign, and integrate with your other online marketing programs.

Whether you're new to CPC or need an updated approach, we've got the experience, talent and know-how to get you results. Contact us today to get started.

CPC packages cost 15% of the clients monthly budget & a $99 setup fee

 


 

Social Network Marketing

According to eMarketer.com social networking is an activity that 37% of US adult Internet users and 70% of online teens engage in every month, and the numbers continue to grow. eMarketer projects that by 2011, one-half of online adults and 84% of online teens in the US will use social networking.

Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites in the US this year and a projected $1.6 billion in 2008. Worldwide, online social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year. If social network marketing delivers on the promise of peer recommendations, however, this flow of advertising dollars will become a flood.

Social Network Marketing Features:

  • Social Networking - Social network marketing bridges the gap and creates a direct path between your company's products and the clients that you are trying to reach. Direct product exposure at a grass roots level is attainable with any client once you have laid the ground work to grow and exploit that relationship.

  • Blog Marketing - Blogging refers to actively creating your own blogs and participating in sharing your views on the related blogs of the industry, by posting comments to build your identity and brand awareness of your product or services.

  • Forum Marketing - Forum marketing is the art of sharing or gaining knowledge of the required subject by becoming part of the most active forums that are tied to your industry. This creates presence of your brand in the community and increases targeted traffic and leads to your website.

  • Article writing and submissions - Writing articles based on your services and submitting the article to industry related portals is a very effective tool to spread your services and create a brand of value for your company. We help our clients by writing and submitting well researched articles thus increasing their Google page rank and targeted traffic to your website.

  • Issue of Press Releases - Writing and submission of effective, informative and creative press releases is a very powerful tool in seo, Bomb Dazzle helps you create Press releases and submit the press releases online on top news portals.

Social Network Marketing packages cost $300-$600 per month.

Last Updated on Saturday, 06 February 2010 09:03